Social marketing doesn’t necessarily slow down during the winter months, but blogging definitely heats up. Even though social media is still a relatively new medium, statistics make it pretty obvious that online activity increases during the winter due to people spending more time indoors. Online shopping, video streaming and gaming sites of course witness a boost in traffic, and so does blogging. Citizen journalists, real journalists and other experts have more time at the computer to craft their messages, and readers have more time to read them.
Between December and March realtors, therapists and entrepreneurs still have work to do, but they too have more indoor hours to devote to promoting their businesses online. Now we’d like to point out that reading other people’s blogs is almost as important.
The best way to generate content for your blog is to write about what you know: your area of expertise. Prospects looking for your services will find your blog via their keyword searches about your area, and they’ll return to your blog to read what you have to say about your industry and community. This way you become an authority on your subject matter (key for any blogger) and you’ll be competing directly with other agents in your field.
But every great writer is also a great reader. Reading other blogs can help you stay on top of social media trends, popular keywords and editorial approaches adopted by bloggers in other regions (or your own). It also keeps you mentally sharp and, if you comment on their blogs, it helps you build relationships in the blogosphere.
So, this winter if you get some indoor downtime and want to devote it to your marketing, think about simply kicking back and reading a blog. You can even do it by the fire.